Identify
Give each recipe a recognizable colour and personality.
Concept project · 2026
ŌCHABuilding a brand told jointly by colour, gesture and the web.
An artisanal iced tea identity imagined to test one visual language across the website, campaign and motion.
- Scope
- Direction · site · content
- Formats
- Desktop · mobile · FR · EN
02The reconstructed challenge
Building a brand beyond a single screen.
The scenario imagines an artisanal iced tea venue. The challenge is to distinguish three recipes, make preparation desirable and build a visual world that remains coherent across several formats.
Narrate
Make pouring, whisking and serving the central gestures.
Extend
Verify that the same language holds across the website, posters and social formats.
Adapt
Design a clear experience on mobile, desktop, in French and in English.
03The visual recipe
Four ingredients.
One visual language.
Coherence does not come from a repeated filter. It comes from decisions able to reinforce one another when they meet.
ŌCHA
RCP 01Assembled system
Recognize before reading.
Green, purple and orange give each recipe an immediately recognizable mood.
Expressive, without becoming loud.
A sensitive editorial voice accompanies a more direct condensed signature.
Material proves the promise.
Pouring, whisking and serving turn preparation into brand content.
Choice becomes atmosphere.
On the website, choosing a drink filters nothing: the whole page takes on its colour and prepares the pour.
04Extensions
Testing the visual world on real formats.
The visuals were created through an AI-assisted process, then selected and directed to preserve recipes, containers, colours and brand tone.
05The interactive prototype
One control.
Three atmospheres.
These captures come from the current demo. The selector changes the glass, accent, backgrounds and active states without hiding the other recipes.
The demo follows a score of short scenes. The pouring video remains autonomous: scroll prepares its arrival but never controls playback.
Explore the ŌCHA website06Motion
RELEVÉ 06 · MATIÈRE
Motion does not illustrate.
It confirms.
The pouring sequence expresses the texture and colour of the Ube Latte. It plays at its own pace, independently of scroll.
Published proof: pouring sequence and interface animations. The ambient file present in the corpus is not presented here as an integrated deliverable.
07Role and exit
From concept to experience.
ŌCHA does not claim to demonstrate commercial results. The project shows the ability to build, extend and stage a coherent brand direction.
Brand concept and fictional scenario
Positioning and content architecture
Art direction and AI-assisted content
Web design, development and interactions
Posters, campaign and video sequence
Desktop, mobile, French and English adaptation
See the concept come to life
ŌCHA
The demo simulates the public website of this fictional brand. Contact details, prices and product claims belong to the scenario.
