Astra Chandra
A soft, luminous and contemplative visual world centred on yoga, meditation and sound healing.
Real collaboration
Iris Su
Giving visual presence to two very different activities: yoga through Astra Chandra and IELTS coaching under the Iris Su name.
Client
Iris Su
Activities
Yoga, meditation and IELTS coaching
Scope
Photography, art direction and visual content
Formats
Instagram, posters and Facebook Live
The need
Two areas of expertise, two tones to make clear.
The visible work begins with the same person and her photographs, but supports two distinct voices: a calm, sensitive presence for Astra Chandra and a more direct, educational tone for the IELTS activity.
Honest scope: the photographs used for the yoga series were taken by Koudkèr Studio. The case study does not claim authorship of the Astra Chandra name or any commercial results.
Iris Su, IELTS
A more structured, higher-contrast communication style focused on immediately readable educational content.
Astra Chandra
Creating a feeling before explaining a practice.
Starting from photographs taken by Koudkèr Studio, the compositions pair Iris’s presence with natural textures, warm light and references to movement. Her face and poses remain the anchor of every image.
Yoga workshop · 2026
One workshop, three visuals.
The poster brings together the practical information. A second piece introduces Iris through her portrait, while a biographical card closes the carousel without repeating the photograph. The artwork retains its original French copy.
A central presence
Iris’s photographs carry the communication and prevent the practice from becoming merely decorative atmosphere.
Sensitive textures
Veils, paper, flowers and diffused light support a soft and embodied perception.
Several intensities
The variations explore a minimal register, a warm editorial register and a more expressive symbolic composition.
Iris Su, IELTS
Turning an educational offer into visible messages.
For IELTS, hierarchy becomes the priority: topic, date, format and benefit must be understood quickly in a social feed. Typography takes more space and contrast becomes more direct.
Prioritised information
Titles, dates and formats are organised to remain understandable on a vertical screen.
An identifiable expert
Iris’s portrait creates continuity between announcements while humanising educational content.
Differentiated campaigns
Colours and compositions change with the objective, without confusing this activity with the Astra Chandra world.
The process
Direct, produce, refine.
The production files document an iterative process: reference photography, composition research, AI-assisted generation, fidelity corrections and format preparation.
References
Analysis of photographs and desired visual directions.
Exploration
Exploration of palettes, compositions, typography and expressive intensity.
Production
AI-assisted creation using the photographs and defined constraints.
Refinement
Refinement of facial fidelity, text, cut-outs and readability.
Formats
Preparation of vertical creative assets for Instagram and Facebook.
From source to system.
This film shows the method without hiding its stages: real photographs become a coherent direction, then a system ready for social media.
Koudkèr Studio’s role
Visual direction applied to concrete content.
01
Photography for the yoga series
02
Reference analysis and creative exploration
03
Art direction for both series
04
Vertical editorial compositions
05
AI-assisted visual creation
06
Cut-outs, retouching and corrections
07
Adaptation for Instagram and Facebook
Testimonial from Iris Su
“Koudkèr Studio did remarkable work on the posters for my yoga studio. Every creation is considered with great precision and perfectly respects my brand’s world. I am always impressed by their creativity and their ability to propose new ideas, then bring them to life. The care given to the smallest details truly makes a difference and can be seen in the quality of every project. I recommend Koudkèr Studio without hesitation to anyone looking for professional, elegant and carefully crafted communication materials. I will gladly use their services again.”
Iris Su · Astra Chandra
Two visual worlds, one clearer presence.
This collaboration shows how visual content can adapt to several activities without erasing the person behind them.
Discuss your project
Seven pages, one visual voice.
The carousel turns one direction into a sequence: a cover that holds attention, typographic pauses and poses that extend the message without repetition.
Cover: You don’t have to perform yoga.