:root {
  --ink: #2b1f27;
  --ink-soft: #665760;
  --cream: #fff9ec;
  --paper: #f4ecdf;
  --ube: #7b4eaa;
  --ube-pale: #eadcf4;
  --matcha: #3d7048;
  --matcha-pale: #dbe9d7;
  --chayen: #a6471f;
  --chayen-pale: #f3d49e;
  --line: color-mix(in srgb, var(--ink) 18%, transparent);
  --gutter: clamp(1.2rem, 4.4vw, 5.5rem);
  --serif: "Playfair Display", Georgia, serif;
  --sans: "Figtree", Arial, sans-serif;
  --display: "Anton", Impact, sans-serif;
  --ease: cubic-bezier(.23, 1, .32, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; background: var(--cream); }
body {
  margin: 0;
  background: var(--cream);
  color: var(--ink);
  font-family: var(--sans);
  font-size: clamp(1rem, .96rem + .15vw, 1.12rem);
  line-height: 1.55;
  overflow-x: clip;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
body:has(dialog[open]) { overflow: hidden; }
img, video { display: block; max-width: 100%; }
img { height: auto; }
button, input, textarea, select { font: inherit; }
a { color: inherit; text-decoration-thickness: 1px; text-underline-offset: .22em; }
button { color: inherit; }
::selection { background: var(--ube); color: var(--cream); }
:focus-visible { outline: 3px solid var(--focus-ring, var(--chayen)); outline-offset: 4px; }
.case-head, .cover, .recipe, .site-proof, .motion, .case-footer { --focus-ring: var(--cream); }
/* Floating control: two contrasting edges remain visible over any chapter. */
.index-trigger:focus-visible {
  outline-color: var(--cream);
  box-shadow: 0 0 0 7px var(--ink);
}

.skip-link {
  position: fixed;
  top: .75rem;
  left: .75rem;
  z-index: 200;
  padding: .75rem 1rem;
  background: var(--cream);
  color: var(--ink);
  transform: translateY(-150%);
  transition: transform .2s ease;
}
.skip-link:focus { transform: translateY(0); }

.case-head {
  position: absolute;
  inset: 0 0 auto;
  z-index: 20;
  min-height: 5rem;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  gap: 2rem;
  padding: 0 var(--gutter);
  color: var(--cream);
  border-bottom: 1px solid color-mix(in srgb, var(--cream) 22%, transparent);
  background: var(--ink);
  font-size: .78rem;
  letter-spacing: .12em;
  text-transform: uppercase;
}
.case-head a { text-decoration: none; }
.case-head__back::before { content: "←"; margin-right: .65rem; }
.case-head__folio { display: flex; gap: 1rem; margin: 0; }
.case-head__folio span + span { position: relative; }
.case-head__folio span + span::before { content: "·"; position: absolute; left: -.65rem; opacity: .6; }
.case-head__actions { display: flex; align-items: center; justify-content: flex-end; gap: 1.25rem; }
.case-head__site { padding-bottom: .2rem; }
.lang-button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-width: 2.8rem;
  min-height: 2.8rem;
  padding: 0;
  border: 0;
  background: transparent;
  cursor: pointer;
  line-height: 1;
}

.index-trigger {
  position: fixed;
  right: clamp(1rem, 2.5vw, 2.5rem);
  bottom: clamp(1rem, 2.5vw, 2.5rem);
  z-index: 80;
  display: grid;
  grid-template-columns: auto auto 2rem;
  align-items: center;
  gap: .8rem;
  min-height: 3.4rem;
  padding: .7rem .9rem .7rem 1rem;
  border: 1px solid color-mix(in srgb, var(--cream) 30%, transparent);
  background: color-mix(in srgb, var(--ink) 94%, transparent);
  color: var(--cream);
  box-shadow: 0 1rem 3rem color-mix(in srgb, var(--ink) 24%, transparent);
  cursor: pointer;
  backdrop-filter: blur(14px);
}
.index-trigger__label { font-size: .7rem; letter-spacing: .16em; text-transform: uppercase; color: color-mix(in srgb, var(--cream) 60%, transparent); }
.index-trigger__current { max-width: 10rem; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; font-size: .84rem; }
.index-trigger__mark { position: relative; width: 2rem; height: 2rem; border-left: 1px solid color-mix(in srgb, var(--cream) 28%, transparent); }
.index-trigger__mark i { position: absolute; left: .7rem; width: .75rem; height: 1px; background: currentColor; transition: transform .3s var(--ease); }
.index-trigger__mark i:first-child { top: .78rem; }
.index-trigger__mark i:last-child { bottom: .78rem; }
.index-trigger:hover .index-trigger__mark i:first-child { transform: translateX(.18rem); }
.index-trigger:hover .index-trigger__mark i:last-child { transform: translateX(-.18rem); }

.case-index {
  width: min(43rem, calc(100vw - 2rem));
  max-height: calc(100svh - 2rem);
  margin: auto;
  padding: clamp(1.5rem, 4vw, 3.5rem);
  border: 0;
  background: var(--cream);
  color: var(--ink);
  box-shadow: 0 2rem 7rem color-mix(in srgb, var(--ink) 48%, transparent);
}
.case-index::backdrop { background: color-mix(in srgb, var(--ink) 78%, transparent); backdrop-filter: blur(10px); }
.case-index__head { display: flex; align-items: center; justify-content: space-between; gap: 2rem; }
.case-index__eyebrow, .case-index__close { margin: 0; font-size: .72rem; letter-spacing: .16em; text-transform: uppercase; }
.case-index__close { border: 0; padding: .3rem 0; background: transparent; cursor: pointer; }
.case-index__title { margin: 1.6rem 0 2rem; font-family: var(--display); font-size: clamp(4rem, 12vw, 8rem); line-height: .85; font-weight: 400; }
.case-index__nav { border-top: 1px solid var(--line); }
.case-index__nav a { display: grid; grid-template-columns: 3rem 1fr; gap: 1rem; padding: .9rem 0; border-bottom: 1px solid var(--line); text-decoration: none; }
.case-index__nav a span:first-child { font-size: .72rem; letter-spacing: .14em; color: var(--ink-soft); }
.case-index__nav a span:last-child { font-family: var(--serif); font-size: clamp(1.25rem, 2.5vw, 1.75rem); line-height: 1; }
.case-index__nav a:hover span:last-child { font-style: italic; color: var(--ube); }
.case-index__note { margin: 2rem 0 0; max-width: 42ch; color: var(--ink-soft); font-size: .86rem; }

h1, h2, h3, p, figure, dl, dd { margin-top: 0; }
h2 { margin-bottom: 0; font-family: var(--serif); font-size: clamp(3rem, 6.2vw, 7rem); font-weight: 500; line-height: .94; letter-spacing: -.045em; text-wrap: balance; }
h2 em { color: var(--ube); font-weight: 500; }
.lede { max-width: 48ch; font-size: clamp(1.15rem, 1.55vw, 1.5rem); line-height: 1.45; text-wrap: pretty; }
.section-label { display: flex; gap: 1.4rem; align-items: center; margin-bottom: clamp(4rem, 9vw, 8rem); font-size: .7rem; letter-spacing: .16em; text-transform: uppercase; }

.cover {
  position: relative;
  min-height: 100svh;
  display: grid;
  grid-template-columns: minmax(0, 1.16fr) minmax(23rem, .84fr);
  background: var(--ink);
  color: var(--cream);
  overflow: hidden;
}
.cover__visual { min-height: 100svh; margin: 0; overflow: hidden; background: var(--chayen-pale); }
.cover__visual img { width: 100%; height: 100%; object-fit: cover; object-position: center; transition: transform 1.4s var(--ease); }
.cover:hover .cover__visual img { transform: scale(1.018); }
.cover__copy { align-self: end; padding: 8rem var(--gutter) 6.5rem clamp(2rem, 4.2vw, 5rem); }
.cover__status { margin-bottom: 2rem; font-size: .72rem; letter-spacing: .16em; text-transform: uppercase; color: color-mix(in srgb, var(--cream) 62%, transparent); }
.cover h1 { margin: 0; }
.cover__brand { display: block; font-family: var(--display); font-size: clamp(5.5rem, 10vw, 10rem); font-weight: 400; line-height: .78; letter-spacing: -.035em; }
.cover__title { display: block; margin-top: 2.2rem; max-width: 15ch; font-family: var(--serif); font-size: clamp(2rem, 3vw, 3.6rem); font-weight: 500; line-height: .98; letter-spacing: -.035em; }
.cover__summary { margin: 2rem 0 0; max-width: 36ch; color: color-mix(in srgb, var(--cream) 72%, transparent); }
.cover__facts { margin: 2.4rem 0 0; padding-top: 1.3rem; border-top: 1px solid color-mix(in srgb, var(--cream) 20%, transparent); }
.cover__facts div { display: grid; grid-template-columns: 7rem 1fr; gap: 1rem; padding: .35rem 0; }
.cover__facts dt { font-size: .68rem; letter-spacing: .12em; text-transform: uppercase; color: color-mix(in srgb, var(--cream) 48%, transparent); }
.cover__facts dd { margin: 0; font-size: .82rem; }
.cover__scroll { position: absolute; right: var(--gutter); bottom: 2rem; font-size: .7rem; letter-spacing: .14em; text-transform: uppercase; text-decoration: none; }
.cover__scroll::after { content: "↓"; margin-left: .75rem; }

.brief, .campaign, .exit { padding: clamp(6rem, 12vw, 12rem) var(--gutter); }
.brief { display: grid; grid-template-columns: minmax(11rem, .55fr) minmax(0, 1.45fr); column-gap: clamp(2rem, 8vw, 9rem); background: var(--cream); }
.brief > .section-label { grid-column: 1 / -1; }
.brief__intro { grid-column: 2; }
.brief__intro h2 { max-width: 13ch; }
.brief__intro .lede { margin: 3rem 0 0; }
.transparency { grid-column: 1; grid-row: 3; align-self: start; margin-top: clamp(5rem, 10vw, 10rem); padding: 1.4rem 0; border-top: 2px solid var(--ink); border-bottom: 1px solid var(--line); }
.transparency p:last-child { margin-bottom: 0; color: var(--ink-soft); font-size: .9rem; }
.transparency__label { font-size: .7rem; letter-spacing: .15em; text-transform: uppercase; }
.brief__objectives { grid-column: 2; display: grid; grid-template-columns: 1fr 1fr; margin-top: clamp(6rem, 12vw, 12rem); border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.brief__objectives article { min-height: 15rem; padding: 1.5rem; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.brief__objectives article > span { display: block; margin-bottom: 4rem; font-size: .7rem; letter-spacing: .14em; }
.brief__objectives h3 { margin-bottom: .6rem; font-family: var(--serif); font-size: 1.9rem; font-weight: 500; }
.brief__objectives p { max-width: 30ch; margin-bottom: 0; color: var(--ink-soft); }

.recipe { padding: clamp(6rem, 10vw, 10rem) var(--gutter) clamp(7rem, 12vw, 13rem); background: var(--ink); color: var(--cream); }
.recipe__head { display: grid; grid-template-columns: minmax(0, 1.3fr) minmax(18rem, .7fr); gap: 4rem; align-items: end; }
.recipe__head .section-label { grid-column: 1 / -1; width: 100%; margin-bottom: 2rem; }
.recipe__head h2 { max-width: 12ch; }
.recipe__head h2 em { color: #b894d5; }
.recipe__head > p { max-width: 38ch; margin-bottom: .5rem; color: color-mix(in srgb, var(--cream) 66%, transparent); }
.recipe__run { display: grid; grid-template-columns: minmax(0, 1.2fr) minmax(20rem, .8fr); gap: clamp(2rem, 7vw, 8rem); margin-top: clamp(6rem, 12vw, 12rem); }
.recipe-board { position: sticky; top: clamp(1.5rem, 8vh, 5rem); height: min(78svh, 52rem); overflow: hidden; background: #231921; border: 1px solid color-mix(in srgb, var(--cream) 16%, transparent); isolation: isolate; }
.recipe-board__grid { position: absolute; inset: 0; z-index: -2; opacity: .22; background-image: linear-gradient(color-mix(in srgb, var(--cream) 13%, transparent) 1px, transparent 1px), linear-gradient(90deg, color-mix(in srgb, var(--cream) 13%, transparent) 1px, transparent 1px); background-size: 12.5% 12.5%; }
.recipe-board__palette { position: absolute; inset: 0; z-index: -1; display: grid; grid-template-columns: repeat(3, 1fr); }
.recipe-board__palette i:nth-child(1) { background: var(--matcha); }
.recipe-board__palette i:nth-child(2) { background: var(--ube); }
.recipe-board__palette i:nth-child(3) { background: var(--chayen); }
.recipe-board__word { position: absolute; left: 4%; bottom: 3%; z-index: 2; margin: 0; font-family: var(--display); font-size: clamp(6rem, 15vw, 16rem); line-height: .75; color: var(--cream); mix-blend-mode: screen; }
.recipe-board__glass { position: absolute; z-index: 4; left: 52%; bottom: -6%; width: min(36%, 18rem); height: 88%; object-fit: contain; filter: drop-shadow(0 2rem 2.5rem rgba(24, 10, 22, .42)); }
.recipe-board__gesture { position: absolute; z-index: 3; left: 5%; top: 7%; width: 36%; margin: 0; background: var(--cream); color: var(--ink); box-shadow: 0 1.5rem 3rem rgba(20, 10, 18, .28); transform: rotate(-2deg); }
.recipe-board__gesture img { width: 100%; aspect-ratio: 16 / 9; object-fit: cover; }
.recipe-board__gesture figcaption { padding: .65rem .8rem; font-size: .66rem; letter-spacing: .12em; text-transform: uppercase; }
.recipe-board__site { position: absolute; z-index: 5; right: 4%; top: 8%; width: 46%; margin: 0; padding: .35rem; background: var(--cream); box-shadow: 0 1.5rem 3rem rgba(20, 10, 18, .34); transform: rotate(1.6deg); }
.recipe-board__site img { width: 100%; }
.recipe-board__legend { position: absolute; z-index: 7; right: 1rem; bottom: 1rem; display: flex; gap: 1rem; margin: 0; padding: .45rem .6rem; background: color-mix(in srgb, var(--ink) 82%, transparent); font-size: .62rem; letter-spacing: .13em; text-transform: uppercase; }
.recipe-layer { transition: opacity .7s var(--ease), transform .9s var(--ease), filter .9s var(--ease); }
.js .recipe-board .recipe-layer { opacity: .06; filter: saturate(.4); }
.js .recipe-board__palette { transform: scaleX(.65); transform-origin: left; }
.js .recipe-board__word { transform: translateY(22%); }
.js .recipe-board__glass { transform: translateY(18%) rotate(2deg); }
.js .recipe-board__gesture { transform: translate(-12%, 8%) rotate(-5deg); }
.js .recipe-board__site { transform: translate(12%, -6%) rotate(4deg); }
.js .recipe-board[data-active-step="0"] [data-layer="palette"],
.js .recipe-board[data-active-step="1"] [data-layer="palette"],
.js .recipe-board[data-active-step="2"] [data-layer="palette"],
.js .recipe-board[data-active-step="3"] [data-layer="palette"] { opacity: .56; filter: none; transform: scaleX(1); }
.js .recipe-board[data-active-step="1"] [data-layer="type"],
.js .recipe-board[data-active-step="2"] [data-layer="type"],
.js .recipe-board[data-active-step="3"] [data-layer="type"] { opacity: .94; filter: none; transform: translateY(0); }
.js .recipe-board[data-active-step="2"] [data-layer="glass"],
.js .recipe-board[data-active-step="3"] [data-layer="glass"] { opacity: 1; filter: drop-shadow(0 2rem 2.5rem rgba(24, 10, 22, .42)); transform: translateY(0) rotate(0); }
.js .recipe-board[data-active-step="2"] [data-layer="gesture"] { opacity: 1; filter: none; transform: translate(0, 0) rotate(-2deg); }
.js .recipe-board[data-active-step="3"] [data-layer="gesture"] { opacity: .4; filter: none; transform: translate(0, 0) rotate(-2deg); }
.js .recipe-board[data-active-step="3"] [data-layer="site"] { opacity: 1; filter: none; transform: translate(0, 0) rotate(1.6deg); }
.recipe-note { min-height: 78svh; display: flex; flex-direction: column; justify-content: center; padding: 2rem 0; border-top: 1px solid color-mix(in srgb, var(--cream) 14%, transparent); }
.recipe-note > span { font-size: .7rem; letter-spacing: .16em; color: #c3a6d8; }
.recipe-note h3 { max-width: 14ch; margin: 1.2rem 0; font-family: var(--serif); font-size: clamp(2.2rem, 4vw, 4rem); font-weight: 500; line-height: .98; }
.recipe-note p { max-width: 32ch; margin-bottom: 0; color: color-mix(in srgb, var(--cream) 62%, transparent); }

.campaign { background: var(--paper); }
.campaign__head { display: grid; grid-template-columns: 1.25fr .75fr; gap: clamp(2rem, 8vw, 9rem); align-items: end; }
.campaign__head h2 { max-width: 12ch; }
.campaign__head > p { max-width: 38ch; margin-bottom: .6rem; color: var(--ink-soft); }
.campaign__grid { display: grid; grid-template-columns: repeat(12, 1fr); gap: clamp(.8rem, 1.5vw, 1.5rem); align-items: start; margin-top: clamp(5rem, 10vw, 10rem); }
.campaign__item { grid-column: span 4; margin: 0; overflow: hidden; }
.campaign__item--lead { grid-column: span 7; }
.campaign__item--lead + .campaign__item { grid-column: span 5; margin-top: 12%; }
.campaign__item--tall { grid-column: 2 / span 4; margin-top: 6rem; }
.campaign__item--tall ~ .campaign__item { margin-top: 10rem; }
.campaign__item img { width: 100%; aspect-ratio: 1; object-fit: cover; transition: transform .9s var(--ease); }
.campaign__item--tall img { aspect-ratio: 4 / 5; }
.campaign__item:hover img { transform: scale(1.025); }
.campaign__item figcaption { display: flex; justify-content: space-between; gap: 1rem; padding: .8rem 0; border-bottom: 1px solid var(--line); font-size: .68rem; letter-spacing: .13em; text-transform: uppercase; }

.site-proof { padding: clamp(6rem, 10vw, 10rem) var(--gutter) clamp(8rem, 14vw, 14rem); background: #211920; color: var(--cream); overflow: hidden; }
.site-proof__head { display: grid; grid-template-columns: 1.2fr .8fr; gap: clamp(2rem, 8vw, 9rem); align-items: end; }
.site-proof__head h2 { max-width: 11ch; }
.site-proof__head h2 em { color: #b894d5; }
.site-proof__head > p { max-width: 39ch; margin-bottom: .6rem; color: color-mix(in srgb, var(--cream) 62%, transparent); }
.site-proof__plates { position: relative; min-height: clamp(42rem, 92vw, 92rem); margin-top: clamp(6rem, 10vw, 10rem); }
.site-plate { position: absolute; width: min(68vw, 70rem); margin: 0; padding: .45rem; background: var(--cream); color: var(--ink); box-shadow: 0 2rem 6rem rgba(10, 3, 8, .38); }
.site-plate img { width: 100%; }
.site-plate figcaption { padding: .65rem .35rem .2rem; font-size: .65rem; letter-spacing: .16em; }
.site-plate--ube { z-index: 1; left: 0; top: 0; transform: rotate(-1.5deg); }
.site-plate--matcha { z-index: 2; right: 0; top: 24%; transform: rotate(1.2deg); }
.site-plate--chayen { z-index: 3; left: 10%; top: 49%; transform: rotate(-.5deg); }
.site-proof__foot { display: grid; grid-template-columns: 1fr auto; gap: 3rem; align-items: end; padding-top: 2rem; border-top: 1px solid color-mix(in srgb, var(--cream) 18%, transparent); }
.site-proof__foot p { max-width: 58ch; margin-bottom: 0; color: color-mix(in srgb, var(--cream) 62%, transparent); }
.text-link { text-decoration: none; padding-bottom: .25rem; white-space: nowrap; }
.text-link::after { content: "↗"; margin-left: .65rem; }

.motion { display: grid; grid-template-columns: minmax(0, 1.35fr) minmax(20rem, .65fr); gap: clamp(2rem, 7vw, 8rem); padding: clamp(6rem, 10vw, 10rem) var(--gutter); background: #351f2f; color: var(--cream); }
.motion > .section-label { grid-column: 1 / -1; margin-bottom: 0; }
.motion__media { align-self: start; }
.motion__media video { width: 100%; aspect-ratio: 16 / 9; object-fit: cover; background: #120b10; }
.motion__copy { align-self: end; padding-bottom: 1rem; }
.motion__index { font-size: .67rem; letter-spacing: .15em; color: #c5a3da; }
.motion__copy h2 { font-size: clamp(2.8rem, 4.8vw, 5.8rem); }
.motion__copy h2 em {
  color: #c5a3da;
  font-variant-ligatures: none;
  font-kerning: normal;
  letter-spacing: -.015em;
}
.motion__copy > p:not(.motion__index) { max-width: 37ch; margin-top: 2rem; color: color-mix(in srgb, var(--cream) 66%, transparent); }
.motion__truth { padding-top: 1.2rem; border-top: 1px solid color-mix(in srgb, var(--cream) 16%, transparent); font-size: .83rem; }

.exit { background: var(--cream); }
.exit__statement { display: grid; grid-template-columns: 1.15fr .85fr; gap: clamp(2rem, 8vw, 9rem); align-items: end; }
.exit__statement h2 { max-width: 10ch; }
.exit__statement > p { max-width: 38ch; margin-bottom: .6rem; color: var(--ink-soft); }
.exit__roles { display: grid; grid-template-columns: repeat(3, 1fr); margin-top: clamp(5rem, 10vw, 9rem); border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.exit__roles article { min-height: 12rem; padding: 1.4rem; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.exit__roles span { display: block; margin-bottom: 3rem; font-size: .68rem; letter-spacing: .14em; }
.exit__roles p { max-width: 26ch; margin-bottom: 0; }
.exit__cta { margin-top: clamp(7rem, 14vw, 14rem); padding: clamp(2rem, 5vw, 5rem); background: var(--chayen-pale); }
.exit__kicker { position: relative; z-index: 1; margin: 0 0 clamp(2.5rem, 4vw, 4rem); font-size: .7rem; letter-spacing: .16em; text-transform: uppercase; }
.exit__cta h2 { margin: 0 0 clamp(1.25rem, 2vw, 2rem); font-family: var(--display); font-size: clamp(6rem, 17vw, 15rem); font-weight: 400; line-height: .84; letter-spacing: -.04em; }
.exit__cta > p:not(.exit__kicker) { max-width: 54ch; }
.exit__links { display: flex; flex-wrap: wrap; gap: .8rem; margin-top: 2rem; }
.exit__links a { min-width: 12rem; padding: 1rem 1.2rem; text-align: center; text-decoration: none; }
.exit__primary { background: var(--chayen); color: var(--cream); }
.exit__secondary { border: 1px solid var(--ink); }

.case-footer { display: grid; grid-template-columns: 1fr 2fr auto; gap: 2rem; padding: 2rem var(--gutter); background: var(--ink); color: color-mix(in srgb, var(--cream) 70%, transparent); font-size: .74rem; }
.case-footer p { margin: 0; }

.js [data-reveal] { opacity: 0; transform: translateY(2.5rem); transition: opacity .8s var(--ease), transform 1s var(--ease); }
.js [data-reveal].is-visible { opacity: 1; transform: translateY(0); }

@media (max-width: 1080px) {
  .cover { grid-template-columns: 1fr 1fr; }
  .recipe__head, .campaign__head, .site-proof__head, .exit__statement { grid-template-columns: 1fr 1fr; gap: 3rem; }
  .recipe__run { grid-template-columns: minmax(0, 1.1fr) minmax(18rem, .9fr); gap: 3rem; }
  .motion { grid-template-columns: 1fr; }
  .motion__copy { max-width: 46rem; }
}

@media (max-width: 860px) {
  .case-head { grid-template-columns: 1fr auto; min-height: 4.4rem; }
  .case-head__folio { display: none; }
  .cover { min-height: auto; display: flex; flex-direction: column; padding-top: 4.4rem; }
  .cover__visual { min-height: 58svh; order: 1; }
  .cover__copy { order: 2; align-self: stretch; width: 100%; min-width: 0; padding: 3.5rem var(--gutter) 6rem; }
  .cover__scroll { display: none; }
  .cover__brand { font-size: clamp(5rem, 21vw, 9rem); }
  .cover__title { width: min(18ch, 100%); max-width: 100%; overflow-wrap: break-word; }
  .cover__summary { inline-size: min(34ch, calc(100% - 1rem)); max-inline-size: 100%; min-width: 0; overflow-wrap: anywhere; }
  .cover__facts { width: 100%; max-width: 100%; min-width: 0; }
  .cover__facts dd { min-width: 0; overflow-wrap: break-word; }
  .brief { grid-template-columns: 1fr; }
  .brief__intro, .transparency, .brief__objectives { grid-column: 1; }
  .transparency { grid-row: auto; margin-top: 4rem; }
  .brief__objectives { margin-top: 5rem; }
  .recipe__head, .campaign__head, .site-proof__head, .exit__statement { grid-template-columns: 1fr; }
  .recipe__run { grid-template-columns: 1fr; }
  .recipe-board { position: relative; top: auto; height: min(72svh, 42rem); }
  .recipe-notes { display: grid; grid-template-columns: 1fr 1fr; border-top: 1px solid color-mix(in srgb, var(--cream) 14%, transparent); }
  .recipe-note { min-height: auto; padding: 3rem 1.2rem; border-top: 0; border-bottom: 1px solid color-mix(in srgb, var(--cream) 14%, transparent); }
  .recipe-note:nth-child(odd) { border-right: 1px solid color-mix(in srgb, var(--cream) 14%, transparent); }
  .js .recipe-board .recipe-layer { opacity: 1; filter: none; transform: none; }
  .recipe-board__gesture { opacity: .42 !important; }
  .campaign__item, .campaign__item--lead, .campaign__item--lead + .campaign__item, .campaign__item--tall, .campaign__item--tall ~ .campaign__item { grid-column: span 6; margin-top: 0; }
  .campaign__item--tall { grid-column: 2 / span 5; }
  .site-proof__plates { display: grid; gap: 1.4rem; min-height: auto; }
  .site-plate, .site-plate--ube, .site-plate--matcha, .site-plate--chayen { position: relative; inset: auto; width: 100%; transform: none; }
  .site-plate--matcha { width: 86%; justify-self: end; }
  .site-plate--chayen { width: 92%; }
  .site-proof__foot { grid-template-columns: 1fr; }
  .exit__roles { grid-template-columns: 1fr 1fr; }
}

@media (max-width: 580px) {
  main,
  [data-case-section],
  .brief > *,
  .brief__objectives > *,
  .recipe__head > *,
  .recipe__run > *,
  .recipe-notes > *,
  .campaign__head > *,
  .campaign__grid > *,
  .site-proof__head > *,
  .site-proof__plates > *,
  .site-proof__foot > *,
  .motion > *,
  .exit__statement > *,
  .exit__roles > *,
  .exit__cta > *,
  .case-footer > * {
    min-width: 0;
    max-width: 100%;
  }
  h2,
  h3,
  p,
  dd,
  .text-link,
  .section-label > span,
  .campaign__item figcaption > span,
  .case-index__head > * {
    overflow-wrap: anywhere;
  }
  h2 {
    inline-size: 100%;
    max-inline-size: 100%;
    font-size: clamp(2.55rem, 13vw, 4.5rem);
    letter-spacing: -.035em;
    text-wrap: wrap;
  }
  h2 em { overflow-wrap: anywhere; }
  .case-head { padding-inline: 1rem; }
  .case-head__back { font-size: 0; }
  .case-head__back::before { font-size: 1.1rem; margin-right: 0; }
  .case-head__actions { gap: .7rem; }
  .case-head__site { font-size: .68rem; }
  .lang-button { min-width: 2.75rem; min-height: 2.75rem; }
  .index-trigger {
    left: auto;
    right: max(.8rem, env(safe-area-inset-right));
    bottom: max(.8rem, env(safe-area-inset-bottom));
    width: 6.5rem;
    min-height: 3.5rem;
    grid-template-columns: 1fr 2rem;
    gap: .45rem;
    padding: .55rem .55rem .55rem .8rem;
  }
  .index-trigger__current { display: none; }
  .index-trigger__label { color: var(--cream); }
  .case-index {
    width: 100vw;
    max-height: 100svh;
    height: 100svh;
    overflow-y: auto;
    overscroll-behavior: contain;
    padding-bottom: max(2rem, env(safe-area-inset-bottom));
  }
  .cover__visual {
    inline-size: 100%;
    min-height: 48svh;
    margin-inline: auto;
  }
  .cover__visual img {
    display: block;
    object-position: 50% 50%;
  }
  .cover__copy {
    inline-size: 100%;
    margin-inline: auto;
    padding-top: 2.8rem;
  }
  .cover__copy > * {
    inline-size: 100%;
    max-inline-size: 100%;
  }
  .cover__facts div { grid-template-columns: 6rem 1fr; }
  .brief__objectives { grid-template-columns: 1fr; }
  .brief__objectives article { min-height: 12rem; }
  .brief__objectives article > span { margin-bottom: 2.5rem; }
  .recipe-board {
    inline-size: 100%;
    height: 29rem;
    margin-inline: auto;
  }
  .recipe-board__glass { left: 49%; width: 43%; }
  .recipe-board__gesture { width: 46%; }
  .recipe-board__site { top: auto; bottom: 3.3rem; width: 52%; }
  .recipe-board__word { font-size: clamp(5rem, 28vw, 8rem); }
  .recipe-notes { grid-template-columns: 1fr; }
  .recipe-note:nth-child(odd) { border-right: 0; }
  .campaign__grid {
    inline-size: 100%;
    grid-template-columns: 1fr 1fr;
    margin-inline: auto;
  }
  .campaign__item,
  .campaign__item--lead,
  .campaign__item--lead + .campaign__item,
  .campaign__item--tall,
  .campaign__item--tall ~ .campaign__item,
  .campaign__item:nth-child(even),
  .campaign__item:nth-child(3) {
    grid-column: span 2;
    inline-size: 100%;
    margin-inline: auto;
    justify-self: center;
  }
  .campaign__item figcaption { display: grid; grid-template-columns: auto minmax(0, 1fr); }
  .campaign__item figcaption span:last-child { text-align: right; }
  .site-proof__plates {
    inline-size: 100%;
    margin-inline: auto;
  }
  .site-plate,
  .site-plate--ube,
  .site-plate--matcha,
  .site-plate--chayen {
    inline-size: 100%;
    margin-inline: auto;
    justify-self: center;
  }
  .site-proof__foot .text-link { white-space: normal; justify-self: start; }
  .motion__media,
  .exit__cta {
    inline-size: 100%;
    margin-inline: auto;
  }
  .exit__roles { grid-template-columns: 1fr; }
  .exit__roles article { min-height: 9rem; }
  .exit__roles span { margin-bottom: 2rem; }
  .exit__links { inline-size: 100%; flex-direction: column; }
  .exit__links a { inline-size: 100%; min-width: 0; }
  .case-footer { grid-template-columns: 1fr; padding-bottom: 5.5rem; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
  .js [data-reveal] { opacity: 1; transform: none; }
  .js .recipe-board .recipe-layer { opacity: 1; filter: none; transform: none; }
  .js .recipe-board__gesture { opacity: .4; }
}